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Method15 Apr 20265 min read

Consent, disclosure and the first sentence of every interview

What we say before anything else, why it is always the same, and what participants told us about it.

Priya NairCustomer research, ProductSignal

The first sentence

Every ProductSignal interview opens the same way. The interviewer says that it is an AI, names the company it is working for, says what the conversation is for and roughly how long it will take, and asks whether the person is happy to continue. Nothing comes before it.

Customers can change the tone and the language around it. They cannot remove it, move it, or make it vaguer.

Why it never changes

People deserve to know who they are talking to before they decide what to say. That is the whole argument, and it is enough. There is a practical one too: a disclosure that varies from study to study is one that someone, eventually, will make smaller.

Keeping it fixed also makes it easy to check. Every transcript starts with the same few sentences, so anyone reviewing a study can see that the person heard them and said yes.

What people told us

We asked about it at the end of a few hundred interviews. Most people said the disclosure made no difference to them. A good number said it made them more comfortable, because nobody was pretending. A few said they would not have taken part without it.

The people who said no at the start mostly said so politely and left. That is the point of asking.

Consent does not end with the first sentence. Any interview can be deleted at any time, and deleting it removes the transcript and every quote drawn from it, including quotes already on a topic page.

Priya NairCustomer research. Helps teams run their first studies and writes up what they find.
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