ProductSignal
Customer intelligence

Everything your customers already told you, in one place.

ProductSignal reads your support tickets, call notes and feedback tools, and ties every quote to the person, their company and the pain it describes.

A
Acme Inc.
Team plan · 14 people · 5 sources
Sarah R. · Zendesk12 Mar
“My teammates can’t see the boards I made.”
Pain · Sharing
Marcus K. · Gong2 Apr
“Half the team never logged in after the kickoff.”
Pain · Activation
Priya S. · Productboard19 May
“We need a way to invite a whole team at once.”
Pain · Sharing
Sarah R. · Interview #128Thu
“It got fixed, but by then they’d stopped opening it.”
Pain · Activation
Pains at Acme · across sources
Can’t share boards
9
Team never activated
6
Unclear second step
3
People
Sarah R. · 6 mentions
Marcus K. · 4 mentions
PSPriya S. · 2 mentions
Pattern detected
Three people, three tools, one pain. This looks account-wide.
One account, five sources. Three people said the same thing in three different tools.Every quote links back to its source
Sources

Every channel of feedback, one graph.

Connect your support inbox, CRM, call recorder and feedback tools. The same customer in three tools becomes one person, with one history.

Intercom
Zendesk
Productboard
HubSpot
Gong
ProductSignal
Always in sync.
Search

Search by what they meant, not the words they used

Ask for “trouble getting teammates in” and find the ticket that says “my team can’t see my boards”. Every result links to its source, the person and their company.

trouble getting teammates in
38 results · 11 companies · by meaning
4 sources
Sarah R. · Acme · Zendesk96%
“My teammates can’t see the boards I made.”
Tom B. · Ferro · Intercom91%
“Is there a way to add my whole team without sending ten emails?”
Lena M. · Halcyon · HubSpot87%
Call note: blocked on rollout, admins can’t bulk-add seats.
Who to ask

Find the people who already said it

Pick a topic and it ranks the customers whose history matches, by relevance, not by who replied last. That list is who the next interviews go to.

Relevant customers
24 matched · by relevance
Sarah R. · Acme98%
“The account setup was confusing at first, but the tooltips helped a lot.”
Marcus K. · Ferro94%
“Setting up my account took longer than expected. Steps weren’t clear.”
PS
Priya S. · Northwind91%
“We finished setup, then nobody knew what the second step was.”
Matched from feedback history, not manual tags.
Outreach

Reach out with their own words

The first message refers to what the person actually told you, so it reads like a follow-up, not a survey. When they reply, the interview starts.

Outreach · Sarah R.
drafted 09:14
Hi Sarah — we’re looking into why some teams lose momentum after their first month. You mentioned account setup was confusing at first. Would you have five minutes to tell us more?
Sent · references her feedback from 12 Aug
Next in queue · 23 more
Marcus K. · FerroReplied · interview started
Priya S. · NorthwindDraft ready to review
Jonas W. · HalcyonSent · 2 h ago
Evidence

Pains, counted across people and companies

Every answer is structured against the person, their company and the pain it reveals. A pain that runs through a whole account reads differently from one person’s friction, and the page shows which is which.

Why do users churn in month two?
12 of 24 responded
Sarah R.· Acme Inc. · 2 min ago
“After onboarding I didn’t really know what to do next. There was no clear second step.”
Marcus K.· Ferro · 18 min ago
“The steps weren’t labelled clearly. I didn’t know what information to have ready.”
Lena B.· Halcyon · 1 h ago
“I set it up alone. By the time I invited the team, I’d already lost interest.”
Pattern detected
8 of 12 responses describe team-wide impact. This looks like a company-level pain, not individual friction.
Who said it
Sarah R.
Head of Operations · Acme Inc.
Company
Acme Inc.
50–200 people
Plan
Team
Cancelled in month two
Earlier · support ticket · March
“Where do I go after the setup checklist? It just ends.”
The details

How the graph stays trustworthy

Read-only
ProductSignal reads from your tools and never edits them. Sources sync every hour.
One person, one history
Companies, people and pains are merged across tools, so feedback doesn’t fragment by where it was written.
Every quote has a source
Each quote links back to the ticket, note or interview moment it came from.
Interviews write back
Every interview adds to the person’s history, so the next topic starts from what you already know.
Goes where your team works
Evidence goes out to Slack, Linear and Jira with the quotes attached.
Trains nothing shared
Your data is hosted in Europe and never used to train shared models.
Interviews

When the history runs out, it asks.

Customer intelligence tells you who to talk to and what they said last time. The interviewer picks up from there, and every answer lands back in the same graph.

See interviews →

Questions about customer intelligence

Talk to us →
Do we need to clean up or tag our feedback first?

No. Connect the sources as they are. ProductSignal reads the text itself, links it to people and companies, and groups it by what it describes. No manual tags.

Which sources can it read?

Intercom, Zendesk, Productboard, HubSpot, Gong and more, plus a CSV import and the API for anything else. See all integrations.

Does it change anything in our tools?

No. Connections are read-only. The only things that go back out are the evidence you choose to send to Slack, Linear or Jira.

What if the same customer shows up in three tools?

They become one person with one history. Companies, contacts and pains are consolidated across sources, so you see everything they said in one place.

Is our customers’ data used to train models?

No. Everything is hosted in Europe, and nothing is used to train shared models. Your data stays in your own workspace.

Connect one source and see what’s already there.

Read-only, synced every hour. Nothing to install, nothing to migrate.