An interviewer that asks the second question.
ProductSignal talks to your users in their own language. It follows the thread, picks up from what they already told you, and knows when to stop.
I finished setup, then didn’t know what the next step was.
My team joined and asked what they were supposed to look at.
The steps weren’t labelled clearly. I didn’t know what to have ready.
Write one sentence. It drafts the guide.
Tell it what you want to learn the way you’d say it to a colleague. Reorder or rewrite any question, and take a preview interview yourself before anyone is invited.
- 1What did you do right after the setup was finished?
- 2What were you hoping to have done by the end of the first week?
- 3When did you first invite someone else in, if you did?
- 4What would a good second step have looked like?
It asks the second question
The first answer is rarely the whole one. It follows up on hesitation, asks for the example, and stops when it understands, not when a script runs out.
It doesn’t ask twice
Each interview starts from what the person already told support, sales or a past survey, so it picks up the thread instead of starting over.
Inside your product, or from a link
Drop the prompt on the screen where the behaviour happens, or send a message that refers to what they told you. Either way they answer in a couple of minutes.
What every interview does, without being asked
- Upfront about being an AI
- Every interview opens the same way: it says it’s an AI, names the company it works for, and asks for consent before going on.
- In any language
- Each person is interviewed in their own language. What they said comes back in yours.
- Nothing to install
- Participants answer from a link or inside your product. No account, no app, nothing to pay.
- Live studies
- Leave a study running. People are invited as they hit the moment you care about, with a weekly cap so the cost stays predictable.
- Evidence, not transcripts
- The answers that matter land on the topic page, each tied to the person who gave it and the company they work for.
- Every quote has a timestamp
- Each quote on the topic page links back to its moment in the transcript, so you can read it in context.
Every interview makes the next one sharper.
Interviews read from, and write back to, everything your customers already told you. That history decides who to talk to, what to ask first, and where each new answer lands.
See customer intelligence →Questions about interviews
Talk to us →Do users know they are talking to an AI?
Yes, from the first sentence. Every interview opens with the same disclosure, names the company the AI works for, and asks for consent before continuing.
Do I have to write the questions?
No. Write what you want to learn in one sentence and it drafts the guide. You can reorder or rewrite any question and take a preview interview yourself first.
How long is an interview?
As long as it needs to be. The median is six minutes. The interviewer stops when it understands the answer, not when a script runs out.
Can it interview in other languages?
Yes, in any language. Each person is interviewed in their own language, and what they said comes back in yours.
A month of interviews, done this week.
Write what you want to learn. The AI interviews every user who fits, in parallel, in their own language.